It seems as though Pochismo is hailing a revival unprecedented in the history of our young culture. Just as chicano was once a denigrating term and later spoused as a badge of honor so is pochismo doing that as well and with what a bang!
Curiously enough, pochismo is embracing that which many chicanos are leaving behind them or has not taken into account.
They embrace the mexican culture with glee and commercialize it in very creative ways that do not insult our traditions, in a way they enhance it and promote it. Frankly, it pleases me to see all of this taking place now. In fact, much of the internet entertaintment by way of Chicano culture, for my part anyways, is coming from those aspects of our culture that is/has been ostracized, the pocho culture.
Let’s see, were do I stand in this continuum of our very undefined culture?
As I recall I too fell prey to this moniker but quickly shrugged it off, I must’ve been 9 or so just when I returned from my childhood stay of two years in CA, my friends that I had left behind in Tijuana saw the change, and quickly began the dismantling and I off course abided by it quite naturally. In fact, I turned myself against this form of change, I also called people pochos and pochas although I fear that the degree of despectiveness has something to do with how much acculturation one has intrinsically. That is, it depends how mexican you are or how much you feel offended by the turncoat itself. (in essence the offense lies in the denial of cultural traits by the pocho which the mexican assumes the pocho has even though the pocho denies that and of course which causes a serious offence in the more mexicanized fellow or so thereby)
Where was I?
Oh yeah, the revival of mexican attributes by pochos has taken a different turn though, its seems to me that pochos are bringing in home, curiously enough, since pochos are somewhat banned from the community, the more mestizo aspects of the mexican culture. This is indeed something worthy of observence since Chicanos are more of an indigenous oriented type, the symbol of the Chicano has more to do with the aztec, maya, toltec and so on while the pocho is incorporating the more mestizo aspects of the mexican culture into his identity. That is why you see more things of that nature in pocho semiotics like mexican hero wrestlers, loterísymbols and tipical mexican games, and things that are widely shared by the mestizo population of Mexico.
Even Richard Rodriguez has jumped on the bandwagon too, his latest book, Brown, is in essence an act of conciliation, read it and tell me that his take on the mexican aspects of his book are not about that, indeed, RR has come into the fold, whatever that is, but is adding something, at last, a partial recognition of his identity to the rich and varied culture that is composed of the USA and Mexico.
I wouldn’t be surprised that our culture, which is and should be about the blending of our two cultures, the Mexican and the gabacha, chrysalises out of Pochismo! Who would of thought that they be the torch carriers of our culture ….